DAVID LUHN | SENIOR WRITER

Award-winning writer with extensive agency as well as significant corporate experience. All creative disciplines: print, broadcast, direct marketing, digital (including banners, HTML email, and website content), outdoor, catalogue, trade show, and collateral.

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Professional Experience

2019 FREELANCE
  • Taylor Communications / Mankato, MN A printing company serving the financial services, healthcare, and insurance markets through the manufacturing of commercial print, corporate stationery, direct mail, business forms, labels, retail signage, and promotional products. Taylor Corporation, its parent company – together RR Donnelley and Quad/Graphics – is one of the three largest graphic communications companies in North America. I created website content for its retail signage division.
  • Pfizer / New York, NY The fifth largest pharmaceutical company in the world, with a 2019 market cap of $205 billion. I created website content for Ibrance, a drug indicated for metastatic HR-positive and HER2-negative breast cancer patients.
  • Motley Fool Wealth Management / Alexandria, VA A financial services company providing financial services advice through stock, investing, and personal finance services. I created B2C HTML email for existing customers.

2018 FREELANCE
  • Motley Fool Wealth Management / Alexandria, VA A financial services company providing financial services advice through stock, investing, and personal finance services. I created B2C HTML email for existing customers.

2017 FREELANCE
  • Therapeutics MD / Boca Raton, FL A healthcare company focused on developing and commercializing products exclusively for women, including advanced hormone therapy pharmaceutical products. I created website content describing the company's mission and its products.

2016 FREELANCE
  • Therapeutics MD / Boca Raton, FL A healthcare company focused on developing and commercializing products exclusively for women, including advanced hormone therapy pharmaceutical products. I created website content describing the company's mission and its products.
  • MEDNAX / Sunrise, FL A national medical practice specializing in neonatology and anesthesiology. MEDNAX has practices in 50 states and Puerto Rico, employs 10,000, and had revenue of $3 billion in 2015. I produced collateral, direct mail, and website content for the corporation.
  • Florida Community Bank / Weston, FL The third largest Florida-based bank in Florida. I produced direct mail for the bank.

2015 FREELANCE
  • Brown Parker DeMarinis / Boca Raton, FL An advertising agency in Boca Raton, Florida. I produced website content for Hospital Corporation of America (HCA), the largest owner and operator of for-profit hospitals in the world.

2014 – 2015 FULL TIME
  • Wellness Research and Consulting / Royal Palm Beach, FL A healthcare company in Royal Palm Beach, Florida. I produced promotional advertising for an extensive line of vitamins, nutritional supplements, and healthcare beauty products.

2011- 2013 FULL TIME
  • Iron Mountain / Collegeville, PA A $4 billion corporation focused on information management, headquartered in Boston, MA. My principal responsibilities as one of only two in-house Marketing Writers included print advertising, HTML email, and collateral.

2010-2011 FULL TIME
  • Roska Healthcare Advertising / Montgomeryville, PA A highly regarded mid-size advertising agency serving a wide range of top-tier industry companies focused exclusively on the pharmaceutical industry. My primary client at Roska was Bristol-Myers Squibb.

2009 - 2010 FREELANCE
  • The Wharton School / Aresty Institute of Executive Education / Advanced Management Program / Philadelphia, PA A highly selective senior management development program offered by the oldest and most published and cited business school in the world at the University of Pennsylvania. I created DM and HTML email for a global audience intended to spur enrollment.
  • Marcom Group / Fairfax, VA An advertising agency with ongoing U.S. Department of Defense contracts. I provided print advertising and website content for:• Defense Contract Management Agency (DCMA) • Senior Executive Service (SES) • U.S. Air Force

2006 - 2009 FULL-TIME
  • Arnold & Porter LLP / Washington, DC A highly regarded international corporate law firm with over 1000 attorneys in 14 locations worldwide. I provided the firm with print advertising, website content, collateral, direct mail, and HTML email.
  • Greenfield Belser / Washington, DC A respected Washington design firm. I provided print advertising, website content, and collateral to a client roster that included: • Faegre & Benson • Nixon Peabody • Venable
  • RTCRM / Washington, DC DC A full-service advertising agency. Now Wunderman. Wunderman is part of the WPP Group, the world's largest advertising company as measured by revenues. I provided print and direct mail to its single largest account, Abbott Laboratories' blockbuster drug Humira. Humira had $18.4 billion in sales in 2017 - $21 billion in sales are projected for 2020.

2001 - 2006 FREELANCE
  • Benjamin Franklin Bank / Waltham, MA A bank with multiple regional locations. I provided a dimensional B2B direct mail package directed exclusively at company presidents and CEOs, inviting them to join the bank's president for a private business lunch.
  • BJ's / Natick, MA A wholesale club with over 180 locations in 15 states. I provided website content and B2C direct mail highlighting products and services available to customers at BJ's.
  • Boathouse / Natick, MA A boutique advertising firm renowned for its creative. I provided print and direct mail content for its clients, including: • BJ's • Merrill Lynch
  • Bose Corporation / Framingham, MA A privately-held consumer electronics company specializing in world-class audio equipment. I provided direct mail and print advertising for: • The Wave music system • The Acoustic Wave music system • QuietComfort acoustic noise cancelling headphones
  • Fidelity Investments / Smithtown, RI Founded in 1946, Fidelity Investments ranks as one of the largest mutual fund groups in the world. I provided content for broker sell sheets highlighting a wide array of funds available to investors through Fidelity.
  • The Kessler Group / Boston, MA An affinity credit card company that links financial companies with affinity partners. I provided Visa direct mail packages that targeted such affinity partners as union members.
  • Liberty Mutual / Boston, MA The fifth largest property and casualty insurer in the United States, and the 71st company on the Fortune 500, employing over 45,000 people in over 900 locations with $104.3 billion in assets. I provided collateral and direct mail for a variety of commercial insurance products.
  • MIT Sloan Management Review / Cambridge, MA A highly prestigious academic journal covering all management disciplines, published by the MIT Sloan School of Management. Peer-reviewed and exceptionally selective, it accepts only 7% of submitted articles for publication. I created direct mail packages aimed at soliciting subscribers and increasing circulation.
  • Primecard Debit Rewards / Wellesley, MA A debit card rewards program. I created direct mail packages aimed at banks to enlist their participation in a program that rewards bank customers for signing for debit card purchases, thereby significantly increasing the bank's profit on those transactions.
  • Wellesley Financial Advisors / Wellesley, MA A financial investment firm with a highly affluent clientele. I created print advertising for the company that stressed the company's success and record of achievement.

1988 - 2001 FULL-TIME
  • Passaic Parc Advertising / Wellesley, MA A full-service advertising agency. I created print advertising, banners, HTML email, website content, direct mail, and collateral for a wide range of agency clients, including: • Fast Company Magazine • Harvard Business Review • Harvard Management Update • HomePortfolio.com • MIT Technology Review
  • Naviant Technology Solutions / Cambridge, MA A high-tech company providing Customer Relationship Marketing (CRM) software to its clients. I created print, direct mail, trade show signage, collateral, and website content for the company.
  • Thinking Machines Corporation / Bedford, MA A high-tech company renown for its massively parallel computing architecture. It subsequently produced a data mining software product known as Darwin. The company has been referenced by name in several blockbuster movies, including Jurassic Park and Mission Impossible. I created B2B direct marketing packages and collateral for Darwin.

EXTENSIVE BIG AGENCY FREELANCE EXPERIENCE
  • Includes projects for Carroll Raj Stagliano, Grey Interactive, McCann Direct, NW Ayer, Ogilvy Direct, and Wunderman. Clients included American Express, AT&T, Bass Ale, Citibank, Dell Computers, DuPont, Johnson & Johnson, and Time-Life Books, among others.

Portfolio

HomePortfolio.com
DCMA
Defense Contract Management Agency
Iron Mountain
Harvard Business School Publishing
ADS Group

Experience Profile

CATEGORIES

Financial

• American Express • The Bank of New York (Now The Bank of New York Mellon) • Citibank • EAB (European American Bank / Acquired by Citibank) • Fidelity Investments • Fleet Bank (Acquired by Bank of America) • MasterCard • MBNA (Acquired by Lloyd's Banking Group) • Motley Fool Wealth Management • Visa

Hi Tech

• Lucent Technologies • Naviant Technology Solutions • Thinking Machines Corporation (Acquired by Oracle Corporation)

Legal

• Arnold & Porter LLP

Pharma

• Abbott Laboratories (Humira / $18.4 billion in sales in 2017 and $21 billion in sales projected for 2020) • Bristol-Myers Squibb (Yervoy) • GlaxoSmithKline (Famvir, Lymerix) • Wyeth Pharmaceuticals (Acquired by Pfizer)


DISCIPLINES

Branding

• Senior Executive Service (SES members serve in key positions just below top Presidential appointees, overseeing over 75 United States government agencies / Status at United States Department of Defense equivalent to general or admiral)

Broadcast

• Colgate Toothpaste • Vaseline Intensive Care Lotion

Collateral

• Arnold & Porter LLP (Highly regarded international corporate law firm with over 1000 attorneys and 14 offices worldwide) • Fidelity Investments • HomePortfolio.com • Liberty Mutual • Naviant Technology Solutions • Thinking Machines Corporation (Acquired by Oracle Corporation)

Direct Marketing

• Abbott Laboratories (Humira / $18.4 billion in sales in 2017 and $21 billion in sales projected for 2020) • AT&T • BJ's • Blue Cross & Blue Shield • Bose Corporation • Doubleday Book Club • Fleet Bank (Acquired by Bank of America) • GTE (Acquired by Verizon) • Harvard Business Review • Harvard Management Update • Iron Mountain • Johnson & Johnson • MBNA (Acquired by Lloyds Banking Group) • MCI (Acquired by Verizon) • MIT Sloan Management Review • MIT Technology Review • Time-Life Books (The History of Flight, The Vietnam Experience) • United States Postal Service (USPS) • Wyeth Pharmaceuticals (Acquired by Pfizer)

HTML

• Arnold & Porter LLP (Highly regarded international corporate law firm with over 1000 attorneys and 14 offices worldwide) • Fidelity Investments • HomePortfolio.com • Liberty Mutual • Motley Fool Wealth Management • Naviant Technology Solutions • Pfizer • Thinking Machines Corporation (Acquired by Oracle Corporation)

Multi-Media

• Abbott Laboratories (Humira / $18.4 billion in sales in 2017 and $21 billion in sales projected for 2020) • AT&T • BJ's • Blue Cross & Blue Shield • Bose Corporation • Doubleday Book Club • Fleet Bank (Acquired by Bank of America) • GTE (Acquired by Verizon) • Harvard Business Review • Harvard Management Update • Iron Mountain • Johnson & Johnson • MBNA (Acquired by Lloyds Banking Group) • MCI (Acquired by Verizon) • MIT Sloan Management Review • MIT Technology Review • Time-Life Books (The History of Flight, The Vietnam Experience) • United States Postal Service (USPS) • Wyeth Pharmaceuticals (Acquired by Pfizer)

Press Releases

• Harvard Business Review •HomePortfolio.com • Iron Mountain

Print

• Abbott Laboratories (Humira / $18.4 billion in sales in 2017 and $21 billion in sales projected for 2020)

Website Content

• Arnold & Porter LLP (Highly regarded international corporate law firm with over 1000 attorneys and 14 offices worldwide) • BJ's • Dell Computers • HomePortfolio.com • Naviant Technology Solutions • Thinking Machines Corporation (Acquired by Oracle Corporation) • United States Department of Defense: Civilian Expeditionary Workforce • United States Department of Defense: Defense Contract Management Agency (DCMA manages 291,000 prime contracts valued at $1 trillion / DCMA employs over 11,000 military and civilian employees worldwide)

Awards

Finalist, The One Show

Finalist, Art Directors Club

Finalist, The Andy Awards

Finalist, John Caples Awards

Finalist, NEDMA

Education

BA (English), Stetson University

MA (English), Brandeis University

MFA (Creative Writing), University of Iowa (Writer's Workshop)

About David Luhn

David Luhn is an award winning writer with extensive agency experience in both general and direct, much of it out of New York. He has ample interactive experience as well, inclusive of banners, HTML email, and website content.

David has worked for agencies large and small. Some of the bigger shops include Grey (including Grey Direct and Grey Interactive), Foote Cone & Belding, McCann -Erickson, Ogilvy & Mather (including Ogilvy Direct and OgilvyOne), and Wunderman Worldwide. Smaller shops have notably included the former Carroll Raj Stagliano, now Marty Weiss & Friends.

David's clients have included, among many others, Abbott Laboratories (Humira, with $18.4 billion in sales in 2017 and $21 billion in sales projected for 2020), American Express, AT&T, Blue Cross & Blue Shield, Bristol-Myers Squibb (Yervoy), The Coalition for the Homeless (pro bono), Colgate--Palmolive, Dell, DuPont, Johnson & Johnson, GlaxoSmithKline, Harvard Business Review, Lucent Technologies, MIT Sloan Management Review, MIT Technology Review, Pfizer (Ibrance), Seattle's Best Coffee, United States Department of Defense, and The Wharton School.

David has also worked in-house for Arnold & Porter LLP, Bose, BJ's, Fidelity Investments, Iron Mountain, MBNA, and Thinking Machines Corporation.

Contact

125 West Avenue
Saratoga Springs, NY 12866

617.928.0760

davidluhn123@gmail.com

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